marketing
The Brave New World

The Brave New World

The reaction of traditional publishing to the Internet has always been somewhat lackluster. Faced with a new medium that renders 90% of their services obsolete, they struggle against the tide and thrash around like fish out of water. It's only recently that Nick...

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The DIY Stub

The DIY Stub

Author Solutions, who I will not link to, once again, are offering a new service called Bookstubs(TM) through AuthorHouse. Gotta add that trademark - very important... They are, in essence, business cards for your book. The front is your cover, and the back is a...

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Fun with Google Alerts

Fun with Google Alerts

Authors need Google Alerts. It's another one of those Google services that are just too useful not to have. I honestly have no idea why it is that Google provides this kind of nifty thing for free, but hey - let's not look a gift horse in the mouth. I do know that...

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The Use of Amazon Affiliate Links

The Use of Amazon Affiliate Links

Amazon Affiliate links are useful things. There's even a WordPress widget that let's you add them easily to any post, which is very convenient. Many authors have taken to using them to add their books to the sidebar of their site, or when they're doing reviews of...

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The Cargo Cult of Social Media

The Cargo Cult of Social Media

The recent revelation that many successful writers don't seem to use any kind of social media has hit rather hard. Writer Unboxed's article on this very subject was a well-written and thoughtful examination of the whole thing. But the reactions have somewhat baffled...

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