After posting the Veritasium video on fraud in Facebook advertising, I've had a while to think about it and I hope I can answer some obvious questions. Who is scamming people here? Is it Facebook? I believe not, or at least, not intentionally. It's a happy coincidence...
UPDATE: Added a follow-up here. For reference, for every author who is considering buying advertising on Facebook - please watch this video first. Long story short, it's a complete waste of your money. If you're considering Facebook advertising as part of your...
Twitter's been very well accepted by authors as a means to promote their books. Unfortunately, I see more than a few that seem to have lost the whole point of the system, and they devolve into the usual 'Buy my Book!' tweets that get instantly ignored. The problem...
The Hunky Dory ad campaign running lately has been getting a lot of attention in the news. The Rape Crisis Network of Ireland and the Advertising Authority of Ireland, for example, have voiced their disapproval, and a storm of criticism has drifted around the Irish...